Faximum Combines Music and Software on CD-ROM
Dallas, TX - March 14, 1995 - Faximum Software
Inc. of West Vancouver, B.C., is pioneering a revolutionary new
marketing concept: software and music on a single CD.
The CD contains a copy of Faximum fax software for UNIX, and
over 40 minutes of contemporary and classical music by such noted
composers as Hoagy Carmichael and Bach.
Faximum unveiled its exciting creative promotion at the March
14 - 16 UniForum `95 in Dallas, Texas.
UniForum attendees who pick up the CD and want to evaluate the
software are faxed or e-mailed an activation key. The key gives
users a free 30-day software "test drive".
When they wish to take the software off the CD and install it
on their computers, Faximum faxes or e-mails detailed installation
instructions. Once the software is installed, the CD can be played
on any CD player just like any other music CD.
According to Vice President Carolanne Reynolds, "As far as we
are aware, this is the first combination of music with software
on a CD for the purpose of marketing software."
Faximum has received considerable international recognition for
its UNIX fax software, having won "reviewer's choice" from UNIXWORLD
and UNIXREVIEW magazines as well as having had its fax software
selected and licensed by Sun Microsystems and Hewlett-Packard.
Faximum is also the first and only fax software company on the
World Wide Web. See their WWW site (
http://www.faximum.com/) for more information.